Paul Senior is a guy who has immense love of riding choppers and also fabricating custom motorcycles. This love goes back to the vintage 1970s and it`s inspired by movies such as The Wild One with Marlon Brando and Easy Rider. In 1999 he decided to recruit his son Paul Junior to as a designer and chief fabricator for a brand new enterprise that goes by the name of Orange County Choppers. This enterprise debuted at the Daytona Biketoberfest with a chopper that became a classic. This chopper was called the “True Blue” and it was built in Paul`s basement.
We all know what happened afterwards. They signed a deal with Discovery and became the ultimate gearhead celebrities. They offered a glimpse at what goes behind the scenes and it was a major success. The rest is history. However, even though Orange County Choppers built motorcycles that some of them were estimated over seven-figure prices, business eventually started to fade. This required them to take new measures in order to bring in income to be able to save their operation.
In the video below, you can see everything Paul Senior has to say about these dark times that have befallen Orange County Choppers. He tells all of the things they had to do to adapt to the new economy and keep business rolling. Watch the video below and get a true insight into a huge business that went from rockstar status to just trying to survive in the economy. After all, maybe we can all learn a thing or two from this.
Finally, read Paul Senior`s full bio here!