Middle East – the First Selling Point of 2014 Centennial, Hyundai’s Luxury Premium Sedan!

Middle East 1


  • Redesigned New 2014 Hyundai Centennial (Equus on some markets) offers new standards of performance, technology and comfort
  • Hyundai`s new set up of its luxury premium sedan will challenge the established competitors from Germany and Japan.

Challenge for the Competitors

With a lot of premium cutting edge features, enhanced stylish exterior and interior and new GDi engines, Hyundai started the sale of the New Hyundai Centennial in the Middle East. This vehicle will challenge more established competitors from Germany and Japan.

The New Centennial experienced minimal exterior changes trough the face-lifting, but redesigned and upgraded stylish dashboard and improved seats comfort shows completely new look inside. Hyundai this time improved noise reduction and as a result the car`s cabin became ultra-quiet.

Hyundai`s “Modern Premium” Brand Direction

Modern premium features like developed detection system for blind spot, Head Up display, haptic steering wheel and shift by wire put this luxury sedan to the top of its cars segment according to the latest technology. The brand new GDi engines (3.8 V6 or 5.0 V8) for sure will satisfied the most demanding drivers.

Middle East 2

The sales of this Hyundai`s flagship car grew 147% in 2012 across the world. According to ALG, one of the leading automobile industry forecaster the most luxurious Hyundai`s sedan holds its value better than its German competitors Audi A8, S-Class Mercedes-Benz and BMW 7-Series.

“Modern Premium”, Hyundai`s brand direction, like never before truly enhanced The New 2014 Centennial in order to offer more sophisticated technology, luxury and comfort. The first region in the world after Korean market where Hyundai started the sale is Middle East.

New Engines and Key Features

Middle East 3

Depending on the specification the prices starts from around $60,000 for the Lambda 3.8 V6 engine with 334 ps and around $70,000 for the TAU 5.0 V8 engine available with eight speed automatic transmission (430 ps, top sped 240 km/h and 5.8 second from 0-100 km/h)

This luxury car provides the highest standard of safety, comfort and convenience. Its main features are GPS information on the windscreen, exterior cameras for a 360° view protection on the TFT screen, Blind Spot Detection, redesigned rear seats, adopted front seats, dual 9.2 inch rear LCD monitor, electronic multi-link suspension, air suspension, redesigned wing mirrors for less noise, improved quiet transmission and new DIS system.

Five Years Triple Care

Middle East 4

All the buyers` benefits by the Premium Assurance Programme (buy-back value guarantee, five years free maintenance/ 100,000 miles and 5 years/ unlimited mileage manufactured warranty). As well as New Premium Lounges into specially separated showrooms areas that offers unbeatable service and peace of mind to the customers.

Read my next article: Hyundai on the Top! Winner of Major Quality Reports in 2012!

Read my previous article: Is VW afraid of Hyundai?


Feel free to Like, Share & Comment!


Leave a Reply