What is the Porsche Passport Pilot Project?

When it comes to luxury cars, Porsche is one of the most popular brands globally. Because it is a high-end name, expect that the prices are high, and therefore, it is inaccessible for many people. To make their cars more accessible, the company introduced the Porsche Passport project. This is a monthly subscription service, which was renamed Porsche Drive. Keep on reading this short guide to know more.   

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A Quick Introduction About Porsche Passport

In a nutshell, the Porsche Passport is a monthly subscription program. It allows its paying members to access a wide array of sports cars from the company. The program`s pilot covered Atlanta and soon expanded in other key cities because of its eventual success. The subscribers enjoyed frequent vehicle changes and on-demand access to over 22 Porsche models. With the unlimited swaps, members will enjoy unlimited changes of their car during the subscription.

During the introduction of Porsche Passport, the cheapest price was $2,100, which allowed users to choose from eight variants. This is the Launch plan and some of the cars that are included are Cayman S and 718 Boxster.

Meanwhile, the Accelerate plan costs $3,100, which provided access to 12 higher-end models. It allowed users to choose from 22 cars, including the Panamera 4S, Macan GTS, and 911 Carrera S, among other premium models.

An activation fee of $595 was also required. Meanwhile, there was a credit and background check on interested applicants.

There was a mobile app for both Android and iOS users. The app was developed by Clutch Technologies, which has made a reputation as one of the top developers of mobile apps for vehicle subscriptions in the United States. Through the app, the members can request for same day or advanced delivery of their preferred Porsche vehicle.

How It Performed

The Porsche Passport pilot project was a success. When it started in Atlanta, Georgia, it has been reported that on average, the subscriptions lasted four months. Customers cancelled because of their extended travels. Therefore, when they are out of Atlanta, they won`t be able to make the most out of the subscription because of its limited availability.

Another notable insight was that around 80% of the program`s subscribers have never owned or leased a Porsche before. What this meant was that Porsche Passport was successful in enticing people to give the program a shot.

Another insight from the pilot project in Atlanta was that on average, the subscriber changes a car 2.5 times per month. This shows a desire for something new. This is also the reason why it was viewed as being more favorable compared to a lease or long-term subscription. It offers excellent flexibility since the program offered unlimited swaps.

The Rise of Porsche Drive

Interested in trying out Porsche Passport? This is no longer available today! However, this does not mean that you can enjoy Porsche`s signature subscription service. It is now called Porsche Drive. The latter is a program designed for those who prefer occasional access to luxury cars. There is even an option to sign-up for short-term access. You can drive a car for only four hours. If you want to know more about this current subscription program, check out this helpful Porsche Drive subscription review.

There are two main programs under the Porsche Drive. There is Porsche Drive – Subscription, which includes a single or multiple-vehicle subscription. This means that you can choose to drive the same car every month or have access to multiple models monthly. Regardless of what you pick, the membership is inclusive of insurance coverage, roadside assistance, vehicle maintenance, and personal concierge, among other perks. Alternatively, there is also a program called Porsche Drive – Rental. This is a daily and weekly service, allowing members to rent a Porsche car for a few hours or days.


In sum, the Porsche Passport pilot project was a success. It started in Atlanta and soon expanded to other key cities in the United States and Canada. While it has been a fruitful program, it was eventually renamed to Porsche Drive. It offers excellent mobility solutions, allowing subscribers to drive different Porsche models. This is perfect for those who do not want to be tied to the same car for long! With Porsche Passport, now called Porsche Drive, you will feel the thrill of driving the best Porsche cars!