Aston Martin brand obviously don`t want their costumers to see them as just another automakers! They`re a luxurious brand and that`s the way they want to be perceived! The company`s CEO Andy Palmer said that they do not see themselves as another brand such as Ferrari, but want to be the equivalent of Hermes!
Palme also stated that for Aston Martin to have a future, the company needs to look in different directions! However, in order to save even more money as they go forward, they had to cut 15% of its` workforce among which the most are from the white collar employees!
Finally, read and find out more about Aston Martin!