Aston Martin Brand Is Going For The HERMES Of The Car World!

Aston Martin brand obviously don`t want their costumers to see them as just another automakers! They`re a luxurious brand and that`s the way they want to be perceived! The company`s CEO Andy Palmer said that they do not see themselves as another brand such as Ferrari, but want to be the equivalent of Hermes!

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Palme also stated that for Aston Martin to have a future, the company needs to look in different directions! However, in order to save even more money as they go forward, they had to cut 15% of its` workforce among which the most are from the white collar employees!

Finally, read and find out more about Aston Martin!

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