Icon is a tuning firm that presented two classics (in terms of cars) at the 2011 SEMA Show. The two classics were the Ford Icon Bronco and the 1952 Chevrolet Business Coupe. When you see the 1952 Chevrolet Business Coupe you will see that it is not all shiny and glittery, but that is something that Icon made on purpose.
The whole point of Icon is to leave the vehicle as unchanged as possible with the only change- the car to be drivable once again. The 1952 Chevrolet Business Coupe has an Art Morrison chassis, renewed suspension and CNC Michining Steel`s wheels. The inside is a bit glammed up with the seats being wrapped in alligator and buffalo skin. However, it was not possible to introduce minor changes in the engine, so; therefore the 1952 Chevrolet Derelict was given a completely new 6.2-liter V8 engine with ability to produce power of 430 horsepower.